Making your first video ads with Brandflux.

You own a small business. You want to run video ads on TikTok or Reels but you do not have a creator, an agency, or a design team. You have a website and a product you want to promote.

Two weeks is the right window. The first week is setup and your first video. The second week is posting and calibrating. After week two, you are either running Brandflux as a regular part of how you make ads, or you have a clear reason it did not fit.

Before anything else, run a single ad end-to-end. Not a test. A real ad for a real product, one you would post if it came out well. The goal is to have something you can watch and judge before you invest more time in the tool.

1. 1
   Paste your website URL.

   Use your main domain, the page that best represents what you sell. You will see the palette, tone, and a product summary appear.

2. 2
   Review the Brand DNA before generating anything.

   Read the extracted DNA properly. Fix anything that is wrong now, not after the first video. The presenter, script, and captions are all conditioned on this DNA, so a bad extract produces a bad video.

3. 3
   Generate your first ad.

   Pick a product, describe what you want to highlight, and hit generate. Brandflux casts a presenter, writes the script in your language, renders the 9:16 video, and adds captions. Download the MP4 and post it.

After the pilot, write three notes: what looked right, what felt off, and whether you would post this if it came from a creator. Those three lines are the feedback you need for the next session.

The URL extract is fast enough that you will be tempted to skip the review and go straight to generating. Resist that. Read the DNA properly before running your first ad. The checklist below is the minimum pass.

• Palette pulled correctly from your site (primary colour, accent, background).
• Voice samples sound like how you talk to customers, not generic ad copy.
• The tone tag (warm, direct, playful, etc.) matches how your brand actually reads.
• Product description is specific enough to brief a video ad, not just a category name.
• Do-not-use notes flag anything the extract got wrong (wrong logo variant, off-brand colour).
• You recognise the brand as yours when you read the DNA summary.

If anything in the DNA looks wrong, edit it directly in the DNA editor before generating. You can re-extract at any time from a different URL or after updating your website.

Pick one product and one angle for the first ad. Do not try to cover everything. A single clear hook ("we ship in 24 hours", "made with local ingredients", "this fixed my back pain") outperforms a general brand video every time.

Brandflux writes the script, casts the presenter, and renders the captioned 9:16 video. Your job is to watch the output, decide if the angle landed, and either post it or adjust what you asked for and generate again. Most owners get a postable video in two to three attempts on the first session.

Export the MP4 and post it directly to TikTok or Reels. No additional editing required. The captions are baked into the video. Post at a time when your audience is active, then leave it alone for 48 hours before judging performance.

Do not compare the first ad to your best-ever piece of content. Compare it to your typical organic post from the last 30 days. If it performs at or above that baseline, the format is working and volume is the lever. If it performs below, go back and try a different angle or presenter.

Once you have a postable video, the question is how many to make per week. Most small business owners settle on two to four ads per week. That sits comfortably inside a monthly plan and keeps the content fresh without taking over your schedule.

Batch your sessions. Two set sessions a week produce more consistent output than trying to squeeze in a single ad whenever you have a spare moment. Block the time and treat it like any other recurring task.

Three metrics, tracked weekly through month one. Simple enough to track in a notes app.

• Cost per ad

  Compare what you were spending per creator video (or per boosted post) against the Brandflux per-ad cost, a fraction of a creator video. Track this monthly.

• Time from idea to posted

  Your free preview is usually ready in about ten minutes. The finished ad follows once you approve it. Time the rest yourself: from idea to posted on your first ad, and again in week two. If it is not getting shorter, something in the DNA or what you asked the ad to say needs adjustment.

• Engagement rate vs. your previous content

  Compare the TikTok or Reels engagement on Brandflux ads against your best-performing previous posts. You are not benchmarking against professional campaigns, just against your own baseline. If it's trending up after four weeks, the content is working.

At month one, if all three metrics moved in the right direction, you are done. Volume is the next lever. If two of three moved, identify the laggard and address it before posting more. If one or zero moved, send us the feedback. We want the report.