Brandflux
Brand-true by default

Brand DNA

The per-brand artifact that captures palette, typography, voice, mandatories, audiences, and things to avoid. The foundation every Brandflux variation is rendered against.

Also called: Brand DNA artifact, brand profile

Brand DNA is the per-brand artifact that captures everything Brandflux needs to render on-brand work. It is the wedge of the product. Without a published DNA there is nothing to render against, so every ad would start generic and get fixed back to brand afterward. Brand DNA is what makes the output brand-true from the first version.

What’s inside

Six field groups, all editable, most extracted from a single brand URL during onboarding:

  1. Palette. Primary, secondary, and up to four accents. Each color carries a usage note that guides layout decisions.
  2. Typography. Headline, body, and mono families with weights and sizes. If the brand uses an italic serif for emphasis, the system flags it during extract review and asks for confirmation.
  3. Voice. Three to five voice samples (a paragraph or two each) that capture the formal and informal registers. The Composer reads these at every generate to keep words on-brand.
  4. Imagery. Reference images marked “good” (the brand uses these) and “bad” (the brand avoids these). Three of each is the practical minimum.
  5. Mandatories and things to avoid. Logos, legal lines, banned phrases, banned colors. Anything required on every asset or refused on every asset.
  6. Brand Audience. The customer your brand sells to, so the presenter and script address a real reader.

How it gets created

A Brand DNA is typically extracted from a single brand URL: the home page, the product pages, the about page. Brandflux pulls palette, typography, voice samples, and reference imagery in one pass, then you confirm or edit any field. The artifact is version-controlled. Published versions are the rendering anchor. Draft versions don’t ship to production renders.

One brand, one DNA

Your brand has one Brand DNA. It is the anchor for every video ad Brandflux renders for that brand. When you update the DNA, new renders automatically pick up the change. Published DNAs are the rendering anchor; draft DNAs don’t produce production renders.