A guidelines doc nobody reads. A DNA every variation is anchored to.
Frontify is a brand-asset portal: guidelines, libraries, downloads, governance. Brandflux is a brand-conditioned generation surface where the Brand DNA is read by every brief, and approved masters land in a native DAM after final approval. Different role in the stack. Multi-brand isolation without a portal contract. Some teams pair them; SMEs and agencies that don't need the governance layer often replace the portal entirely.
What's actually the same.
Both treat brand consistency as something the system enforces, not something the creator remembers. Both store palette, type, voice rules, imagery references in one place. Both have an asset library. Both are built around teams running more than one brand. The premise is shared. The difference is when the brand rules show up.
Where they diverge.
Brand DNA is active conditioning, not a passive doc.
Frontify's guidelines are read by humans before they create. Brandflux's Brand DNA is read by the model at the moment of generation: palette, type, voice rules, Brand Audience and Channel Audiences, mandatories all condition every variation, every format, every brief. Same brand-consistency goal, different mechanism. The DNA is what you'd hand a junior designer; Brandflux hands it to the model on every brief. Brand DNA deep dive.
Generation lives in the same tool as the library.
Frontify is where you find what was already made; Brandflux is where you make what's next, then file it. Final approval flips a variation to an approved master and auto-files it in the native DAM. No second login, no export-and-upload step.
SME pricing, no enterprise contract required.
Brandflux is self-serve from $29/mo. Professional ($149/mo) gives agencies 10 isolated brands and guest reviewers; Studio ($249/mo) lifts the cap to unlimited, adds API + webhooks, and runs review and delivery pages on your own domain (branded client surfaces). Frontify's portal is priced for enterprise programs with a different buyer in mind. Full plan details.
Who picks which.
Pick Brandflux if…
You ship campaigns weekly across one or many brands, you don't need a public guideline portal, and you want the brand rules to be the constraint at generation, not a doc someone hopes the team read. SMEs and agencies tend to land here.
Pick Frontify if…
You need a public-facing brand portal, deep IT-led governance over a global asset library, or a guideline site partners and vendors reference outside your team. Frontify's strength is the portal layer; if the portal is what the organisation needs, Brandflux doesn't replace it; it sits next to it.
Compare-page questions.
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