Product · How Brandflux works

A brand-first AI creative platform, by design.

Most AI creative tools generate beautiful, off-brand noise. Brandflux flips it: teach it the brand once, and every creative — across every project, every format, every variation — stays locked to that brand's DNA.

How it works

Four steps from zero to on-brand.

Step 01 · Brand DNA
~45s to extract

Learn the brand once.

Point Brandflux at a URL, a Figma file, or upload your brand kit. It extracts palette, type, voice, and imagery into a persistent Brand DNA — the source of truth every creative is locked to.

Step 02 · Projects
~30s to set up

Organize around campaigns.

Each Brand holds Projects: Valentine's Day, Q3 launch, always-on social, Ramadan 2026. Projects group the briefs, formats, and creatives for a single campaign so nothing leaks across context.

Step 03 · Studio
~12s per brief

Generate on-brand variations.

Inside a project, type a brief. Studio returns 8–12 variations — every one DNA-locked. Re-roll, refine, or pick winners. No off-brand drift.

Step 04 · Review
~10 min end-to-end

Ship with approvals.

Team plans add approval workflows and 4K export. Studio plans add guest reviewer access and white-label exports. Review on desktop or the mobile companion.

Try it · mocked preview

Paste a URL. Watch the DNA extract.

This preview runs against sample brands. In the app, extraction covers any public URL, Figma file, or uploaded brand kit — same output, same ~45 second run.

Try
Waiting for a URL
Pick a sample above to see a DNA card.
Category compare

Where Brandflux sits in the AI creative landscape.

Every AI creative tool lives on the same arc: raw generators at one end, template editors in the middle, brand-locked systems at the other. Brandflux is the third category — outputs are on-brand by default, not cleaned up after the fact.

Capability
Generic AI creative
Midjourney · Firefly · DALL·E
Prompt → image
Template AI tools
Canva AI · Microsoft Designer
Template + prompt → image
Brandflux
Brand DNA → variations
DNA + brief → 8–12 on-brand outputs
Knows your brand out of the box
Palette locked per output
Typography locked per output
Voice / tone guardrails
One workspace for many brands
8+ formats from a single brief
Guest reviewer / approval flow
White-label deliverables
How we read this: Generic AI is for exploration. Template AI is for one-off posts. Brandflux is for teams shipping multiple campaigns against a known brand — where the same DNA has to travel across every format for weeks or months.
End-to-end

A Valentine's Day campaign, start to finish.

Five frames from brief to exported assets. Same pattern for any seasonal drop, always-on set, or product launch.

Frame 01
Brief
“Valentine’s · 20% off · warm tones”
Two lines into the Studio brief. No prompts, no palette talk — DNA does the brand.
Frame 02
Variations
12 outputs · ~12 seconds
Every variation DNA-locked. Covers IG post, IG reel, email hero in one batch.
Frame 03
Pick 3
Cull the batch.
Re-roll the weakest, nudge the palette on one, pick the final three.
Frame 04
Approve
One-click sign-off.
Send to review in-app. Comments live in the project, not in email.
Frame 05
Export
4K + MP4, DNA-locked.
Download or push straight to Drive. Ready for schedulers and ad platforms.
Formats

Every format your campaign needs.

Generate across channels without restarting. Brand DNA travels with you, so an Instagram post, an email hero, and a YouTube thumbnail all carry the same palette, type, and voice.

Instagram post
1:1, 4:5 · DNA-locked palette + type
Instagram reel
9:16 · 15–30s · captions auto-on-brand
Email hero
600–1200px wide · dark/light aware
X / Twitter post
16:9 · headline + copy variants
YouTube thumbnail
1280×720 · readable at 120px
Display ad
IAB standard sizes · all locked to DNA
TikTok reel
9:16 · native caption + music cues
LinkedIn post
1:1, 1.91:1 · longform hooks
Fits your stack

Live today, shipping soon.

Figma and URL extraction are live. Slack, Notion, and Drive are scheduled on the public roadmap — and Enterprise pilots get them earlier.

Live Roadmap
Brand URL extraction
Any public site, ~45s.
Figma brand import
Colors, type, components.
PNG / JPG / MP4 export
All plans, all formats.
Slack notifications
Approvals, renders, @mentions.
Notion embed
Drop a project straight into a doc.
Google Drive export
Auto-deliver to a shared folder.
Webhooks + API
Enterprise — trigger generations.
SSO + SAML
Enterprise only.
Brand DNA — deep dive

The source of truth every creative is locked to.

Palette
  • Primary, secondary, neutrals, and contextual tints.
  • Stored as HEX, OKLCH, and WCAG contrast pairs.
  • Editable per-brand — override any token, per project.
Type
  • Heading + body families, weights, letterspacing rules.
  • Google Fonts and custom uploads both supported.
  • Per-format size scales kept to the brand’s typographic rhythm.
Voice
  • Tone keywords and content guardrails.
  • Forbidden phrases and preferred phrases encoded per brand.
  • Reading-level target and sentence cadence preserved across formats.
Imagery
  • Reference moodboards and style cues.
  • Subject matter, lighting mood, and composition rules locked.
  • Seeded with your hero assets — reused, never repeated pixel-for-pixel.

See it work on your brand.

Add a brand URL, watch the DNA extract, ship your first variations in under ten minutes.